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Basking in reflected glory (BIRGing) is a self-serving cognition whereby an individual associates themselves with known successful others such that the winner's success becomes the individual's own accomplishment.〔Aronson, W. A. (2007). Social Psychology 6th Edition. New Jersey: Pearson Education, Inc.〕〔Cialdinin, R. B., Kenrick, D. T., Neuberg C. B. (2010). Social Psychology 5th Edition. Boston: Pearson Education, Inc.〕 The affiliation of another’s success is enough to stimulate self glory. The individual does not need to be personally involved in the successful action. To BIRG, they must simply associate themselves with the success. Examples of BIRGing include anything from sharing a home state with a past or present famous person, to religious affiliations, to sports teams. For example, when a fan of a football team wears the team's jersey and boasts after a win, this fan is engaging in BIRGing. A parent with a bumper sticker reading "My child is an honor student" is basking in the reflected glory of their child. While many people have anecdotal accounts of BIRGing, social psychologists seek to find experimental investigations delving into BIRGing. Within social psychology, BIRGing is thought to enhance self-esteem and to be a component of self-management. BIRGing has connections to social identity theory, which explains how self-esteem and self-evaluation can be enhanced by the identification with another person’s success by basking in reflected glory not earned. (The American Heritage Dictionary of the English Language: Fourth Edition, 2000.)Social identity is the individual’s self-concept derived from perceived membership of social groups. High self-esteem is typically a perception of oneself as attractive, competent, likeable and a morally good person. The perception of having these attributes makes the person feel as if they are more attractive to the outside social world and thus more desirable to others to be in a social relationship.( Shavelson, Richard J.; Bolus, Roger (1982)) BIRGing is a widespread and important impression management technique to counter any threats to self-esteem and maintain positive relations with others. Some positive effects of BIRGing include increasing individual self-esteem and a sense of accomplishment. It can show pride of self, and pride for the other person’s success, which in turn boosts one's own self-esteem. BIRGing can be negative when done too extensively that the individual engaging in BIRGing becomes delusional or forgets the reality that they did not actually accomplish the successful event. The opposite of BIRGing is cutting off reflected failure (CORFing). This is the idea that people tend to disassociate themselves from lower-status individuals because they do not want their reputations affected by associating with the people who are considered failures ==Empirical findings== One of the most influential studies of this phenomenon was done by Robert Cialdini in 1976 known as The Three (Football) Field Study.〔http://www.academia.edu/570635/Basking_in_reflected_glory_Three_football_field_studies〕 He discovered that the students sought to have the success of their football team linked to them by wearing school-identified apparel. These students associated themselves with a success, even though they in no way affected or caused the success. Through three different experiments, Cialdini was able to demonstrate the BIRGing phenomenon. The first experiment demonstrated BIRGing by showing that students have a greater tendency to wear apparel with the university’s colors and name after the football team had won a game. In the second experiment, subjects used the pronoun "we" to associate themselves more with a positive than a negative source. This was shown most prominently when their public reputation was at risk. When the subjects failed a task, they had a greater tendency to affiliate themselves with a winner, and less of a tendency to associate themselves with a loser. The third experiment replicated the finding that students used the pronoun "we" more when describing a victory compared to a non-victory by their school's football team. The researchers found that BIRGing is an attempt to enhance one's public image. The tendency to proclaim a connection with a positive source was strongest when one's public image was threatened. Thus, people Bask in Reflected Glory to boost their self-esteem by associating themselves with a positive source. A feeling of involvement is also necessary for BIRGing to occur. It is frequently seen as a cognitive process that affects behavior. In Bernhardt’s ''et al.'' (1998) study, researchers examined physiological processes related to Basking in Reflected Glory, specifically, changes in the production of endocrine hormones. Endocrine system Fans watched their favorite sports teams (basketball and soccer) win or lose. The men’s testosterone levels increased while watching their team win, but decreased while watching their team lose. Thus, this study shows that physiological processes may be involved with BIRGing, in addition to the known changes in self-esteem and cognition. The opposite of BIRGing is cutting off reflected failure (CORFing). This is the idea that people tend to disassociate themselves from lower-status individuals because they do not want their reputations affected by associating with the people who are considered failures. Boen ''et al.'' (2002) demonstrate this effect in a political context. They examined houses with at least a poster or lawn sign supporting a political candidate days before elections in Belgium. The houses that showed support for the winning candidate displayed their posters and lawn signs for a longer period after the elections than did those who supported the loser. CORFing behavior was studied in basketball fans after a defeat (Bizman & Yinzon, 2002), where the fans refuse to take a team poster, removed their posters or paraphernalia, avoided other fans and stayed in a bad mood after a defeat. Thus, the tendency for individuals to display their association with a successful source and a tendency for individuals to conceal their association with a losing team was empirically supported. These empirical studies show how even in controlled situations, people unconsciously seek acceptance by associating themselves with successful individuals. Whether this is accomplished by wearing brand names or covering your car with stickers about how talented your child is, Basking in Reflected Glory has been found in both the naturalistic and experimental setting. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Basking in reflected glory」の詳細全文を読む スポンサード リンク
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